AI-Enhanced {Design & Strategic} Leadership
Empowering leaders to strategically leverage AI—ethically, innovatively, and at scale.
Osiris
Santos
“Good design is good business💰”
About Me
❇️ AI-Enhanced Design & Business Strategy Leader
I'm Osiris—an AI strategist and design leader who helps executives, entrepreneurs, and teams cut through the hype and navigate real-world solutions. I combine user-centered design, clear systems thinking, and bold innovation, delivering practical strategies and hands-on implementation. My approach doesn't just plan your success—it ensures you achieve it.
In 2022, I pivoted sharply toward AI and machine learning, recognizing its transformative potential as one of humanity’s most significant advancements. I deeply explored (& continue to) how we can be enhanced rather than replaced by AI, understanding that this technology compels us to evolve rapidly.
My curiosity centers around a fundamental question: Who do we become when information is abundant, instant, and ubiquitous?
By harnessing AI, I’ve gained the ability to ideate, build, and test solutions at unprecedented speed and scale—transforming how businesses and individuals maximize their potential. I’ve directly helped businesses improve their prductivity up to 80% gains! My mission is to prepare you not only to adapt but to thrive in this transformative era.
Brands I'VE WORKED WITH
Work
🔬 CASE STUDIES & PRODUCT SPOTLIGHT
Every great design begins with an even better story. Below you will find few projects highlighting crucial steps of my design process, the challenges, and how I solved it.
The information in these case studies is my own and does not necessarily reflect the views of U.S. Bank, The Walt Disney Studios, Americann Made, Electronic Arts, or Arthrex.
NEXT-GENERATION PREOPERATIVE PLANNING
- Arthrex
A software redesign to support a modern Unity-based experience for a web & iPad, with a mobile companion app.
Defining Color: Principles, Theming, Design Tokens
- U.S. Bank
Shaping design tokens, from research to implementation, for theming flexibility across 1500+ brands.
HOTBOX RETAIL STORES: EXPERIENCE & SERVICE DESIGN
- Hotbox (Americann Made)
Reimagining real-world experiences, service design, design systems, & product education for dispensaries.
✅ Recommendations
“I worked with Osiris on U.S. Bank's design system, and I would highly recommend working with him! He's a pro at understanding complex problems and creating imaginative solutions. He can take on research and ideation as well as technical implementation. One of my favorite things about having Osiris on the team was his natural skill as a connector. As a connector, he brings others along throughout his process to reach higher levels of output and a stronger team culture. He brings people together and brings up the whole team through his openness and collaboration. He connects people and also concepts from the forefront of the industry he's working in to inspire others and move the team forward.“
Beau Ulrey
Sr Design System Manager, VP, U.S. Bank
“Osiris is one of the most creative, talented and passionate individuals I have ever had the pleasure of working with. He is the total package: a defender of design principles, a usability scholar, a champion for his team, and an open-minded collaborator. He is a strong leader and teacher, an analytical thinker, and a problem solver. While working with Osiris I was constantly impressed by his production talent and ability to understand and execute big picture business goals using creative strategy and skillful design. He was our voice of reason when people were freaking out about changing timelines, and the voice of fun and inspiration when we were losing steam. Anyone would be lucky to have Osiris on their project in any capacity.”
Karen Neicy
Senior Copywriter & SEO Strategist, Bizhappy
“Osiris is unshakably ambitious by nature and one of the most incredibly intelligent, talented, and dependable people I've ever worked with. He can quickly learn new systems and business objectives and then produce strategies and detailed solutions that create significant value. He articulates his vision in a comprehensive yet easy-to-digest manner… A big example is how he advocated for and drove organizational impact with design thinking. His role was unique here, as he founded and lead the design, marketing, development, & analytics teams, founded our experience and human behavior lab focused on our retail experiences, digitalized our regulatory processes (ex. erp systems, POS, cultivation), and additionally drove innovation by improving processes and products across our verticals (ex. cultivation, manufacturing, retail, and distribution). Osiris has an incredible ability to navigate a lot of ambiguity within this rapidly changing industry (& situations) calmly, continuously adding value, both to the bottom line, operations, and culture. His gregarious personality is contagious; making him a joy to be around while his straightforward, candidly honest, practical, and rational approach make him a great leader.”
Andrey S.
Owner/Operator, Americann Made
Work with me
How Can I help you?
Together, we'll quickly identify strategic opportunities, outline actionable next steps, and set your organization on the path to seamless, strategic AI integration—keeping you competitive, innovative, and ready for what's next.
Need a Workshop?
Move beyond traditional presentations. My custom-designed, AI-powered workshops engage your team actively, providing practical insights, immediate skills (& outputs), and strategic thinking they’ll confidently use the moment they return to work.
Need a Speaker?
Bring clarity, inspiration, and actionable vision to your audience. Through dynamic keynotes, thoughtful panels, or engaging fireside chats, I'll help your audience confidently navigate the AI-driven future of your industry.